The policy of so called “import substitution” adopted by the Russian Government in 2015 has opened new opportunities and prospects for Russian food producers. However, the producers immediately faced a difficult question — how to profitably sell the future harvest or ready-made products?
On the one hand, the Sate actively subsidizes Russian producers, including farmers. On the other hand, growing delicious vegetables and fruits, producing meat and dairy products or baking bread is only half of the work. The other one is how to sell the harvest in time to get a real profit?
The first problem that any manufacturer is being face is the organization of sustainable sale of its products. This issue is relevant for both retail sales and wholesale.
It would seem that with the ever-increasing number of chain supermarkets and shops, this issue should not arise. But in fact, direct access for most Russian farmers and agricultural producers to chain stores is simply closed. Work with retail chains is available only to large manufacturers with serious production capacity, own resources for storage and transportation of products.
For the rest, it is necessary to deal with small farmer markets or with dealers (resellers) who get the made production at the lowered prices, and then sell it in the large wholesale markets with a multiple margin. Needless to say that it is impossible for a simple farmer to get a place in the wholesale market. Trade in small markets, in the face of ever-increasing rents and the deteriorating reputation of these markets, can no longer pay for the costs of the farmer, and, moreover, can’t make a decent profit.
It is not a secret for anybody that chain supermarkets, when choosing a supplier, at the forefront put a beautiful appearance, size and bright packaging, what catches the eye and forces the consumer to buy. And the taste and naturalness of the product practically are not taken into account. In addition, farmers have too small volumes of products and chain stores simply do not want to work with them.
If we talk about the surpluses and the so-called substandard products that manufacturers previously passed it to processing plants, where they made jams, canned food, etc. Now, such production can’t get such a product (goods), simply because they do not know where and from whom to buy it.
The second problem faced by every producer of food is logistics.
For example, most farms are at a distance not only from processing plants, but even from paved roads, where products can be transported quickly and easily.
The possibility of rapid transportation of products or crops is very important for the development of farming, as the freshness and naturalness of the product are the most important competitive advantages.
Often farmers cannot sell their products as they are not able to deliver it for sale. More and more often there are stories that milk is being fed to cattle or simply poured on the ground; fresh and fragrant tomatoes are simply buried in the ground.
The third problem is the problem of preserving the grown crop as well as produced products. For example, after gathering a rich harvest of potatoes, the farmer cannot ensure its long-term storage since he does not have a warehouse base for this and again had to sell the crop to dealers (resellers) at a low price directly from the field.
To sum up, we can give the following example. There is a manufacturer of quality products, such as, say, cucumbers. But he doesn't have the contacts of a buyer who currently needs his cucumbers and is willing to buy them. And there is a buyer who, in the middle of the season, needs these cucumbers for the range of his store, but he does not know about the manufacturer and is forced to buy goods in the wholesale market at inflated prices. And both manufacturer and the buyer " do not know” where to get transport to deliver their goods to the customer. Meanwhile, in the “next yard” (very close to both parties) there is the owner of the truck, which would be happy to help both and deliver the goods from the seller to the buyer, but he has no idea about their existence. And somewhere idles free space in warehouses.
So, where is the way out of this situation?
Having spent two years studying this problem, the staff of the International Center for business partnership “Most "developed and created the service “S4S.RU" - Service for Sales on the Internet, able to meet the needs of all participants of the above example in the shortest possible time. The nature of this service is extremely simple - enabling the seller, carrier, buyer and warehouse owner to know and find each other in real time.
In addition, the service provides the possibility of bargaining, offering your own price, notification of receipt of the goods in the system corresponding to the specified parameters, the possibility of natural exchange, joint purchases and much more.
The farmer should not sell himself, he should be engaged in farming. Delivery should be handled by a professional driver or a transport company. The goods must be stored in the premises intended for this purpose. And to sell goods to the end consumer should be the seller in the store or in the market. Everyone should do their own job and not waste time.
Service S4S.RU can easy find and establish business contacts for owners of so called “walking distance” stores as well as for owners of online shops.
Using the module BeruVezu.ru as integrated part of the service S4S.RU, large transport companies will be able to increase the volume and expand the geography of its transportation by establishing new business relationships. And smaller companies as well as private carriers, will also be able to find a potential client and begin to provide services for the transportation of goods.
In turn, not large farms will have the opportunity to express themselves on the market and find their customers.
Using the service S4S.RU allows to exclude from the process a long chain of intermediaries and resellers, opens opportunities for entrepreneurs to make bigger profit, and the “end user” gets on his table quality and delicious products at affordable prices.
Service S4S.RU available for users of any level and scale, from a private farmer to a serious agricultural-industrial holding, from a private carrier to a large logistics company and from a supermarket to a small shop within walking distance.
Service S4S.RU - is an optimal service for all market participants. All that is required from each of the potential users is to register for free and place notifications about their products, services and needs. And we, in turn, will make you known to the maximum number of people in different countries.
Service S4S.RU provides an opportunity not only to create user resources on the Internet, but also to actively promote these resources in the social networks.
Service S4S.RU – an international platform that allows you to find partners around the world.
Currently we have reached an agreement on the promotion of the service S4S.RU on the territories of the BRICS countries, as well as Italy, Belarus, Georgia, Kazakhstan, Kyrgyzstan.
We invite for cooperation the Associations and Unions of producers, the organizations and the private entrepreneurs wishing to become our partners and to make the contribution for creation of a wide dealer network of service S4S.RU on the territory of the Russian Federation and abroad.